Attracting and retaining the best people, for the right roles, is the most important things a company can do...


Yet few put the effort into building the recruiting ecosystem critical to doing just this as their startup scales.

The reason is simple, startup founders and teams are busy. They’re building new products, putting out fires, hustling for the next sale. Plus, it’s deceptively easy to hire people who interview well, who we “like” (unwittingly hampering diversity), or simply those who are available when it's crunch time. 

But even in the short-term, this lack of planning can severely hurt your startup’s chance of major success. To grow strong and sustainably, smart startups must build a recruiting ecosystem into their DNA. Luckily, analyzing and building recruiting ecosystems is our jam... 


First. We audit.

Unlike the IRS, our audits will leave you smiling.

There is no one-size-fits all when it come to creating an effective recruiting ecosystem—that’s why we always start with a 2-day audit of your current systems and processes. This can be done virtually or in-person. On day two we deliver a detailed SWOT analysis (strengths, weaknesses, opportunities and threats) of your current flow and our suggested action plan. You can either execute on it internally, or engage us to handle the process for you.

Two days. Flat rate. Your happiness is guaranteed.


Next, We Optimize.

Hiring the best people, for the right roles, can be one of your biggest competitive advantages.

After we've done an audit of your systems, processes and people operations, we develop a unique Recruiting Ecosystem that scales with your company. 

Our team breathes, sleeps and eats People Operations—every aspect of what will make hiring at your company a joy will be optimized, tested and built with your startup's unique culture mind. 


Then, We Manage, or Hand-off.

We can manage your internal recruiting process until you're ready for a in-house recruiter or HR team.

Heck... we'll even help you hire, or train those people and do a seamless handoff. 

Our ongoing support pairs your startup with a Senior Recruiter who manages both outbound and inbound funnels based on what you need, as well as access to our Domain Experts who craft written and phone screens based on the role and ensure quality of candidates before we pass them off to your team for final screens. 


We are experts in creating, optimizing and scaling recruiting ecosystems within startups. We bring to the table decades of hiring experience, people operations and domain expertise across a variety of roles and customize every recruiting ecosystem to our unique clients—so that attracting, and retaining, the best people becomes a part of a key part of their company DNA.the best people become a key part of their company's DNA



maren kate donovan

Maren Kate donovan


A serial, but sadly not cereal, entrepreneur, Maren has over a decade of founding and operational expertise specifically focusing on people operations and HR systems architecture.

She is passionate about all aspects of the world of work—especially how the rise of the Independent Class will change the employment landscape.

Linkedin | Angel List

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Kelly Yu


A financial management professional with ten years of experience in partnership accounting, finance and portfolio company management.

Prior to joining IN|DE, Ms. Yu has participated in corporate, real estate and specialty finance transactions across the Americas totaling more than $3 billion dollars.

Linkedin | Angel List

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susan tarjan


Most recently, Susan worked in Sales and Management at a VA company with a distributed workforce of over 400 people.

She has a diverse background including recruiting, outplacement and sales. Her focus is on the people side of the equation regardless of what role she's hiring for.

Linkedin | Angel List

Domain Advisors

erik jensen


As a former-founder, Designer and Art Director, Erik approaches user experience from a unique perspective. He has an eye for aesthetics from color to typeface paired with an obsessive focus on customer happiness which is part of every good entrepreneur's DNA.

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When he's not building things Paul is exploring the future of blockchain and cryptocurrency. His background in software design, development and architecture allows him to view the way humans work through a unique lens and help think through systems to make it better.